Hello! My name is Sascha Raftovic. I’m a digital creative and founder
of Concreete Online Marketing, based in Hamburg.
I love complex systems, little pleasures, and very little inbetween…

LOCATION

Hamburg, Germany

WEBSITE & BLOG

www.concreete.com
http://www.concreete.com/category/blog/

SKILLS

A decade+ experience in interactive design and online marketing, bringing a sound knowledge
of creative strategy, vision, communication, and management with an emphasis on online community
and usability for global brands.

AREAS OF EXPERTISE

Industries
Automotive
Sports/Fitness
Entertainment
Fashion/Beauty
Technology Finance

Design
Art Direction
Team leadership
Creative concepts
User experience design
Digital strategy and vision
Pitches & presentations
Interaction design and information architecture
User interface design and specification

Functional
Usability strategy and training
User research and usability testing
User Personas Wireframes
Functional Specifications

Software
Adobe Indesign
Adobe Photoshop
Adobe Illustrator

EXPERIENCE

Since 31.08.2010	Freelance Art Director
01.05.2009 – 31.08.2010	LBi Germany, Senior Art Director
01.08.2004 – 30.04.2009	Freelance Art Director
01.10.2000 – 31.08.2003	AOL Germany, Head of Munich Creative Department
01.08.1998 – 30.09.2000	Bogner, Head of Creative Department

ACADEMIC RECORD

Design Collece FA Hamburg, Degree M.A., November 1997

AWARDS

Nokia viNe
Webby 2010 Winner !Experimental & Innovation”
Webby 2010 Winner !Best Use Of GPS/Location Technology”
GSMA Global Mobile Awards 2010 ‘Best Mobile Location Ad Campaign’
Cannes Lions 2009 Design Lions Gold ‘Corporate or Brand Identity’
Communication Arts 2009 50th Anniversary Annual
Cannes Lions 2009 Short List ‘Innovative Ideas’
Communication Arts Interactive Annual 2010
Creative Review The Annual 2009 D&AD Awards 2009 In-book

Zain Bahrain Flagship Store
Communication Arts 2009, 50th Anniversary Annual

NikeStore
One Show Interactive, Bronze Websites / E-Commerce

iPhiladelphia App
red dot award: communication design 2010 / Interface Design

PUBLICATIONS

Zain Bahrain Flagship Store , Communication Arts July August 2009!

SELECTED CLIENTS & BRANDS

Sports / Fitness
Adidas
Nike
Fire & Ice
Bogner

Automotive
Mercedes Benz
Dodge
Vauxhall
VW
Smart
Ferrari
Peugeot
Volvo

Technology
Nokia
Microsoft
Sony
Zain
Telekom
O2
BT

Fashion / Beauty
Textile View Magazine
View On Colour Magazine
Shiseido
M.A.C.
Swarovski
Clear

Entertainment
BBC
Sky

Finance
UBS
Barclays
Santander
Lloyds TSB
Abbey

Food & Beverage
Kraft Foods
Diageo
Cadbury

Miscellaneous
Durex
Electrolux
GlaxoSmithKline
Vattenfall
Knight Frank
Scholl
John Lewis

AGENCIES

Agency Republic
Agency.com
AKQA
Draftfcb
Dare Digital
LBi London & Hamburg
R/GA London
EHS Brann
McCann Erickson
Candi International
Proximity London
Grand Union London
Studio Edelkoort
XML London
Philipp & Keuntje
JWT Hamburg
deepblue network